The Growing Importance of Eco-Friendly Natural Products

Demand for cleaner, organic, natural products continues to grow! Consumers are more aware of the negative impact of petroleum-based plastics and synthetic chemicals than ever.

The products we use in our daily lives matter. The things that we eat, use, put on our skin, or keep in our homes should be good for us and good for the planet.

Natural products are made from ingredients that are grown, harvested, and produced ecologically with consideration for the rest of the environment.

What are Natural Products?

“Almost 50% of the medicines we use today come from nature.”

- NOAA, What is a natural product?

A natural product is something that contains no artificial or synthetic ingredients. It is made entirely from ingredients found in nature!

Natural brands can effect positive change by working with nature to create products that are healthier for us and our planet.

Many natural products are organic, grown without synthetic herbicides, pesticides, and fertilizers. They provide opportunities to use locally-available and ethically-sourced ingredients. They can also be regenerative - actively restoring and renewing ecosystems!

Foods grown using organic and regenerative agricultural methods reduce negative impact on the environment, increase crop yields, support biodiversity, and restore soil health. The application of compost in particular contributes to healthier plant growth and more nutritious food.

Eco-friendly Packaging for Natural Products

It's important that natural brands choose packaging that reflects what their business stands for. This means packaging that is healthy for humans and for the environment. Your business is defined not only by your products, but the values you communicate!

For brands rooted in natural, organic, and eco-friendly practices, the packaging itself becomes a powerful statement about their commitment. Through thoughtful color schemes, clear messaging, and the use of sustainable materials, they communicate their dedication to the planet and to the well-being of their customers.

We could be a little biased! A huge majority of our compostable packaging customers are brands who create natural, organic, and ethically-produced products. It makes sense - like the natural cycle of life and decomposition, composting is endlessly circular.

Compostable packaging offers a clear, sustainable path that minimizes environmental impact and promotes a healthier planet. This approach directly aligns with the core mission of sustainable brands, setting a new standard: products delivered in packaging that reflects the brand's commitment to the environment, from beginning to end.

When you choose compostable packaging for your own business (or buy from a brand that uses compostable) you’re making the choice to protect the environment and divert waste from landfills. The more that is purchased the better they can grow. This means we can divert more waste from landfills, and instead create valuable compost. It’s a powerful connection.

The Future of Sustainable Packaging: Innovations on the Rise

The world of compostable packaging is undergoing a rapid transformation. Advancements are making it not only more practical and attractive, but also remarkably versatile. This focus isn't solely on environmental benefits. It also involves creating solutions that meet the needs of both businesses and consumers.

Innovations in materials and packaging have enabled businesses of all kinds to reduce their reliance on plastic packaging. With the growing availability of eco-friendly packaging materials, finding a balance between presentation and sustainability is more achievable than ever.

From increased durability to enhanced aesthetics, compostable packaging empowers natural product brands to showcase their offerings without compromise. These innovations ensure that eco-friendly choices don't come at the expense of quality or design. Brands can now present their products in packaging that reflects their commitment to excellence and environmental responsibility.

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*Originally posted Mar 8th 2023, updated Mar 13 2024.