Elevate Blog

“Nature and the modern retailer have similar goals. They must advertise their wares, attract consumers, and protect the wares during transit. Moreover, the product has to deliver as advertised to its consumer if it is to keep its base of customers.” - Don Norman, Turn Signals Are the Facial Expressions of Automobiles. What does marketing have to do with sustainable packaging design? Your product's packaging serves several purposes …

Designing for Sustainable Packaging Production We began our Sustainable Packaging Design series with this quote: “It is estimated that over 80 percent of all product-related environmental impacts are determined during the design phase of a product.” - The Contribution of Design to Sustainable Development, IISD Even though the packaging design process happens earlier in the product life cycle, your design decisions will ultimately inf …

“Whether it be the sweeping eagle in his flight, or the open apple-blossom, the toiling work-horse, the blithe swan, the branching oak, the winding stream at its base, the drifting clouds, over all the coursing sun, form ever follows function, and this is the law.” - Louis H. Sullivan Form is the outer surface of an object. It incorporates the physical properties and the physical space an object takes up in the …

Choosing Sustainable Packaging Materials One of the first things a brand can do to make their product and business more sustainable is to choose the right packaging materials. Sustainable packaging materials are sourced, produced, transported, used, and disposed of with the environment in mind. They are made from renewable resources, are non-toxic, and minimize waste or pollution. They can be made from previously unused resources …